The Project Cycle

During a Project Cycle, our project chairs design and implement a data-driven public health education campaign. At the beginning of a cycle, our project chairs chose a particular health issue they want to address through education. Then, they perform a detailed literature review to 1) gather concrete data on that health issue, 2) develop a compelling argument for why education is an effective intervention to address that issue, 3) determine what communities are most affected by that issue, and 4) propose a portfolio of educational materials targeted to those communities. Project chairs also work with writers, outreach coordinators, and the executive leadership team to follow their projects from the proposal stage through community outreach.

We seek to empower communities who experience health inequities caused by 1) lack of education, 2) linguistic barriers, and 3) geographical isolation through public health education. However, different communities are impacted by health issues in different ways, and it is essential that we define our intended beneficiaries very specifically for each individual education campaign. For example, for our project which seeks to increase the proportion of women who receive prenatal care, our audience was not simply “pregnant women.” Rather, we targeted “pregnant women who are hesitant of receiving care.” Similarly, for our project seeking to reduce the number of hospitalizations and deaths due to asthma attacks, our target audience was the parents of young children who 1) have not yet been diagnosed with asthma and 2) are at high risk of developing asthma due to environmental circumstances.

As a final example, our pediatric mental health resource aims to target the adults in a child’s life (teachers, parents, mentors, coaches, etc.) who fall into one of three categories: 1) do not have the knowledge required to assess and address the mental health struggles of their children; 2) do not feel empowered to intervene when a child in their care exhibits signs of mental illness; 3) are hesitant to allow children in their care to receive help from a therapist or psychiatrist. We think very critically about the specific subpopulations who might benefit from each of our materials and tailor our education and outreach strategies accordingly. The schematic below illustrates our project cycle process from the project proposal phase to outreach.

New Member Orientation Materials

Welcome to Community HealthEd! We are so excited to have you on our team. As you prepare to begin your role, please review the orientation video and committment contract linked below. Don't hesitate to reach out to your team leader with any questions!